Библиография

Лидер рынка

Литература:

Tellis G. J. First to market, first to fail? Real causes of enduring market leadership / G. J. Tellis, P. N. Golder // MIT Sloan Management Review. – 1996. – Vol. 37, № 2. – P. 65–75.

Rafinejad D. Innovation, product development and commercialization : case studies and key practices for market leadership. – Fort Lauderdale, FL : J. Ross, 2007.

Farooq M. Want to stay the market leader in the era of transformative marketing? Keep the customers satisfied! / M. Farooq, V. Raju // Global journal of flexible systems management. – 2019. – Vol. 20, № 3. – P. 257–266.

Giachetti C. Catching up with the market leader: Does it pay to rapidly imitate its innovations / C. Giachetti S. L. Pira // Research Policy. – 2022. – Vol. 51, № 5. – Article 104505.