You are the message

Doubleday

1995

xvi, 232 p.

Includes bibliographical references (p. [223]) and index.

9780385265423

Contents: The first seven seconds -- Television changed the rules -- You are the message -- Instincts and rules -- Poor reception -- The four essentials of a great communicator -- The magic bullet -- The double-edged sword -- Beyond charisma: control of the atmosphere -- An ounce of energy is worth a pound of technique -- Lighten up, you're wearing everybody out -- Okay, Ailes, fix me: the Ailes method/course -- Even heroes get scared -- "Making it" in grandma's eyes -- Media tactics: scoring on defense.

Английский