Theory, development, and strategy in transmedia storytelling

Routledge

2020

180 p.

Includes bibliographical references and index

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Figure -- 3.1 Transmedia Design Analytical and Operational Model -- Tables -- 3.1 Concise Description of the Transmedia Design Analytical and Operational Model -- 4.1 Concise Description of the Analytical and Operational Model Regarding Transmedia News Coverage of Planned Events -- Acknowledgments -- Introduction: Transmedia Dynamics -- Part I: Theory -- 1 The Semiotics of Transmedia Storytelling -- 2 The Transmedia Effect: Systemic Complexity in Transmedia Storytelling Part II: Methodological Development -- 3 Methodological Stance: Transmedia Design Analytical and Operational Model -- 4 Application of the Transmedia Design Analytical and Operational Model to Journalism -- Part III: Strategic Planning -- 5 Transmedia Strategic Planning for Education -- Final Considerations -- Index

Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jn̲kp̲ing University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018). Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midit̀icas (2017). Lorena Tr̀cia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication

Английский