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The spin-off as television program form and strategy

R. V. Bellamy, D. G. McDonald, J. R. Walker


The spin-off as television program form and strategy


The spin-off program, defined as "a new program derived from an existing one, usually through the appropriation of characters, " has been used frequently as a primetime network television scheduling strategy since the 1960s. Implicit in the scheduling of spin-off programs is the belief that they have a greater chance of success than non-spin-offs because the audience is already familiar with the characters and/or the situational aspects of the program. The purpose of this paper is to test this implied proposition through statistical analysis.

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Journal of Broadcasting & Electronic Media. – 1990. – Vol. 34, № 3. – P. 283–297.

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