The fourth network

Ivan R. Dee

2004

xii, 323 p.

Includes bibliographical references (p. 305-311) and index.

9781566635721

The coat-hanger network -- "There will only be three" (1985-1986) -- "A brand that most of America knows" (1986-1987) -- "Why should I buy you?" (1987-1988) -- "Hey, you watched the whole show" (1988-1989) -- "People will watch car accidents, too" (1989-1990) -- "What is this 90210? (1990-1991) -- "We were throwing parties in the halls" (1991-1992) -- The revolving door -- "Like most businesses, this is a team sport" (1992-1993) -- "How come you make my mommy cry all the time?" (1993-1994) -- "I was never in doubt about what FOX intended" (1994-1995) -- "They finally got it" (1995-1996) -- "Tom, you've got to script the ad-libs" (1996-1997) -- "We're not the establishment" (1997-1998) -- "They've run the numbers" (1998-1999) --"I never got a real at bat" (1999-2000) -- "It was the perfect fit at the right time" (2000 and Beyond).

Discusses innovations in prime time shows, sports, children's entertainment, news, and new business models that challenged assumptions of how the industry should operate, from the ill-fated "Joan Rivers Show" in 1986 to the media environment of the 21st century. Contents: The coat-hanger network; The revolving door; 21st century Fox

Английский