- Заглавие:
The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality
- Автор:
Wiggins B. E.
- Место издания:
[S.l.]
- Издатель:
Routledge
- Дата издания:
2019
- Сведения о содержании:
Part 1: Conceptual Voices 1. The Selfish Gene Revisited: Affordances and Constraints of Dawkins' Meme 2. Internet Memes in Current and Future Academic Research 3. A New Genre of Online Communication Part 2: Application and Case Studies 4. Politics 5. Public Relations 6. Consumer Activism 7. Audiences Part 3: Historical Antecedents 8. Pre-Digital Memetic Counterparts 9. Remix Culture, Past-Present-Future Part 4: Coda 10. Why Memes Matter and Why They Will Remain Relevant
- Язык текста:
Русский
Библиографический источник
The Discursive Power of Memes in Digital Culture: Ideology, Semiotics, and Intertextuality
B. E. Wiggins