Теленовеллы: потребление и распространение бразильской моды

22 с.

This article addresses the importance of telenovelas in launching fashions in Brazil and their role in the translation of the international fashion scene for Brazilians between 1978 and 2001. This study analyzes the costumes of three female characters from three Brazilian telenovelas which were broadcast during prime time on the Rede Globo de Televisão (Globo Television Network - the broadcasting station that since the 1970s has had the highest viewing figures in Brazil, largely due to the appeal of its telenovelas). The telenovelas represented are Dancing Days (1978-1979), Roque Santeiro (1985) and O Clone (200i-2002). These telenovelas also became renowned internationally and, in turn, helped spread Brazilian fashion abroad. The fashions of the telenovelas led to the creation of at least two trends in fashion consumption: one formed at the periphery and another that moved from the periphery to the centre.

Русский

Теория моды: одежда, тело, культура. – 2018. – № 48. – С. 223–244.