Spinning the Wheel: What Makes TV Series-Spin-Offs Successful?

TV networks are in constant need of new programs. This study analyses series spin-offs that builds on successful formats, whereby, the networks aim to reduce the innovation risk by providing series that are more or less familiar to viewers. This explorative study adopts a qualitative approach and creates a model of determinants for the spin-offs' success. Five TV spin-offs that stem from different genres and were both successful and failures were analyzed. The major factors of spin-offs were found to be the parent show fan base, intertextuality of parent and spin-off, and consistency in factors like plot and character constellation.

Английский

Journal of Media Business Studies. – 2013. – Vol. 10, № 2. – P. 39–61.