Shōjo across media

Palgrave Macmillan

2019

397 p.

East Asian popular culture

9783030014841

Introduction : shōjo mediations / Berndt, Jaqueline --Romance of the Taishō schoolgirl in shōjo manga : here comes miss modern / Freedman, Alisa --Redefining shōjo and shōnen manga through language patterns / Unser-Schutz, Giancarla --Shōjo manga beyond shōjo manga : the "Female Mode of Address" in Kabukumon / Antononoka, Olga --Practicing shōjo in Japanese new media and cyberculture : analyses of the cell phone novel and dream novel / Nagaike, Kazumi (et al.) --The shōjo in the rōjo : Fumiko Enchi's representation of the shōjo who refused to grow up / Chun, Sohyun --Mediating otome in the discourse of war memory : complexity of memory-making through postwar Japanese war films / Yoshida, Kaori --Shōjo in anime : beyond the object of men's desire / Sugawa-Shimada, Akiko --A dream dress for girls : milk, fashion and shōjo identity / Monden, Masafumi --Sakura ga meijiru--unlocking the shōjo wardrobe : cosplay, manga, 2.5D space / King, Emerald L. --Multilayered performers : the Takarazuka Revue as media / Azuma, Sonoko --Sounds and sigh : "voice porn" for women / Ishida, Minori --From shōjo to bangya(ru) : women and visual kei / Johnson, Adrienne Renee --Shōjo fantasies of inhabiting cool Japan : reimagining Fukuoka through shōjo and otome ideals with cosplay tourism / Norris, Craig --Seeking an alternative : "male" shōjo fans since the 1970s / Galbraith, Patrick W

Since the 2000s, the Japanese word shōjo has gained global currency, accompanying the transcultural spread of other popular Japanese media such as manga and anime. The term refers to both a character type specifically, as well as commercial genres marketed to female audiences more generally. Through its diverse chapters this edited collection introduces the two main currents of shōjo research: on the one hand, historical investigations of Japan’s modern girl culture and its representations, informed by Japanese-studies and gender-studies concerns; on the other hand, explorations of the transcultural performativity of shōjo as a crafted concept and affect-prone code, shaped by media studies, genre theory, and fan-culture research. While acknowledging that shōjo has mediated multiple discourses throughout the twentieth century—discourses on Japan and its modernity, consumption and consumerism, non-hegemonic gender, and also technology—this volume shifts the focus to shōjo mediations, stretching from media by and for actual girls, to shōjo as media. As a result, the Japan-derived concept, while still situated, begins to offer possibilities for broader conceptualizations of girlness within the contemporary global digital mediascape.

Английский