Media effects

Lawrence Erlbaum

1994

XI, 505 p.

LEA's communication series

9780805809176

Contents: Preface. M. McCombs, News Influence on Our Pictures of the World. G. Gerbner, L. Gross, M. Morgan, N. Signorielli, Growing Up With Television: The Cultivation Perspective. E. Jo, L. Berkowitz, A Priming Effect Analysis of Media Influences: An Update. A. Bandura, Social Cognitive Theory of Mass Communication. R.E. Petty, J.R. Priester, Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion. J.M. McLeod, G.M. Kosicki, D.M. McLeod, The Expanding Boundaries of Political Communication Effects. B. Gunter, The Question of Media Violence. J. Cantor, Fright Reactions to Mass Media. R.J. Harris, The Impact of Sexually Explicit Media. B.S. Greenberg, J.E. Brand, Minorities and the Mass Media: 1970s to 1990s. D.W. Stewart, S. Ward, Media Effects on Advertising. R.E. Rice, C. Atkin, Principles of Successful Public Communication Campaigns. J.D. Brown, K. Walsh-Childers, Effects of Media on Personal and Public Health. A.M. Rubin, Media Uses and Effects: A Uses-and-Gratifications Perspective. D. Zillmann, J. Bryant, Entertainment as Media Effect. F. Williams, S. Strover, A.E. Grant, Social Aspects of New Media Technologies.

Английский