- Заглавие:
Integrated marketing communication
- Автор:
Blakeman Robyn (1958–)
- Место издания:
Lanham
- Издатель:
Rowman & Littlefield
- Дата издания:
2018
- Объём:
viii, 359 pages
- ISBN:
9781538101049
- Аннотация:
Integrated Marketing Communication' offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles
- Язык текста:
Английский
- Электронная версия:
- Перейти
Библиографический источник
Integrated marketing communication
creative strategy from idea to implementation / Robyn Blakeman