Innovation, product development and commercialization

J. Ross

2007

xxvii, 403 p.

Contents: Ch. 1. High technology – strategic context ; Ch. 2. Product development strategies ; Ch. 3. Marketing management ; Ch. 4. Product platform and knowledge integration ; Ch. 5. The product development process ; Ch. 6. Excellence in design and product reliability ; Ch. 7. Flawless execution and global resources management ; Ch. 8. Project management in product development ; Ch. 9. Best practices for product development managers ; Ch. 10. Managing product and technology portfolios for shareholder value ; App. Semiconductor manufacturing process equipment

This comprehensive reference presents a unique holistic approach to innovation, product development and commercialization. It illustrates how to integrate business, market, technology and resource strategies for optimal product development decisions and global commercialization success. The author provides guidance on matching technology innovation to market opportunities, and details best practices for commercialization of innovation and new products and continuous improvement of existing products.

Английский