Go Downstream: The New Profit Imperative in Manufacturing

9 p.

Discusses how manufacturers have gone `downstream' toward the customer to tap into the valuable economic activity that occurs throughout the entire product life cycle. How stagnant product demand in the United States has pushed manufacturers toward providing services; Strategy for exploiting downstream opportunities; Four downstream business models; How to assess the downstream market.

MANUFACTURING industries -- United States

Английский

Harvard Business Review. – 1999. – Vol. 77, № 5. – P. 133–141.