- Заглавие:
Essentials of marketing: a marketing strategy planning approach
- Автор:
Perreault J. W. D.
- Место издания:
New York
- Издатель:
McGraw-Hill Education
- Дата издания:
2021
- Объём:
xxxii, 768 pages
- ISBN:
978126026037
- Аннотация:
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"
- Язык текста:
Английский
Библиографический источник
Essentials of marketing: a marketing strategy planning approach
J. W. D. Perreault, J. P. Cannon, E. J. McCarthy