- Заглавие:
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
- Автор:
Janiszewski C.
- Язык текста:
Английский
- Сведения об источнике:
Journal of Consumer Research. – 2001. – Vol. 28, № 1. – P. 18–32.
Библиографический источник
Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and...
C. Janiszewski, T. Meyvis