Disney's Star Wars

University of Iowa Press

2019

395 p.

Fandom & culture

9781609386436

Introduction. From the house that George built to the house of mouse / William Proctor and Richard McCulloch --Re-building transmedia Star Wars: strategies of branding and un-branding a galaxy far, far away / Matthew Freeman --Transmedia spectacle and trans-ownership storytelling as seen on TV: Star Wars from the holiday special to Rebels / Matt Hills --Rebuilding the force, brick by brick: canon reformation and brand synergy in Lego Star Wars / Lincoln Geraghty --Selling The force awakens: fan labor and brand management / Dan Hassler-Forest --Rebellions are built on realism: the aesthetics of special and visual effects in Rogue one: a Star Wars story / Joshua Wucher --Binding the galaxy together: subjective, collective, and connective memory in Star Wars / Colin B. Harvey --The Mandalorian variation: gender, institutionality, and discursive constraints in Star Wars rebels / Ross Garner --To Disney infinity and beyond: Star Wars videogames before and after the Lucasarts acquisition / Douglas Brown --From Star Tours to Galaxy's Edge: immersion, transmediality and 'haptic fandom' in Disney's theme parks / Rebecca Williams --"Always there are": repetition, originality, and The force awakens / Jonathan Gray --"Real life is rubbish": the subcultural branding and inhabitable appeal of secret cinema's The empire strikes back / Emma Pett --Disney's Princess Leia / Paul Booth --Rey, Mary Sue, and Phasma too: feminism and fan responses to The force awakens merchandise / Lorna Jowett --Jafar Wars: fan created paratexts in Alderaan places / Bethan Jones --"You die! you know that, right? you don't come back!": fans negotiating Disney's (de)stabilised Star Wars canon / Michelle Kent --Fear of a #blackstormtrooper: hashtag publics, canonical fidelity and the Star Wars platonic / William Proctor --Simultaneously laughing, screaming, and crying: reacting to The force awakens trailer / Tom Phillips --"I should have seen it coming": spoiler culture, marathon screenings, and affective responses to The force awakens / Bridget Kies --"Someone is someone's father!": an autoethnography of a non-Star Wars viewer / Lucy Bennett --Beyond Vader: the franchise re-awakens / Mark J.P. Wolf --A new hate?: the war for Disney's Star Wars / William Proctor.

Английский