- Заглавие:
Brand management through narrowing the gap between brand identity and brand reputation
- Автор:
Chenatony L. de
- Язык текста:
Английский
- Сведения об источнике:
Journal of Мarketing Мanagement. – 1999. – Vol. 15, № 1/3. – P. 157–179.
Библиографический источник
Brand management through narrowing the gap between brand identity and brand reputation
L. de Chenatony