Blogging

John Wiley & Sons

2013

viii, 195 p.

Digital media and society series

Bibliogr.: p. 176–185. Blogs mentioned: p. 186–188

978-0745663654

Contents: Acknowledgements vii Introduction; 1 What is a Blog? 5 A brief history of weblogs 6 How blogs have adapted to a social media ecosystem; Three blogs; Defining blogs; 2 From Bards to Blogs; Orality and literacy; The introduction of print; Print, blogging and reading; Printed precedents of blogs; The Late Age of Print; A modern public sphere?; Hypertext and computer lib; Technological determinism or cultural shaping of technology?; 3 Blogs, Communities and Networks; Social network theory 66 Distributed conversations; Technology for distributed communities; Facebook and Twitter as microblogs; Publicly articulated relationships; Colliding networks; Emerging social networks; 4 Citizen Journalists?; Bloggers' perception of themselves; When it matters whether a blogger is a journalist; Objectivity, authority and credibility; First-hand reports: blogging from a war zone; First-hand reports: chance witnesses; Bloggers as independent journalists and opinionists; Gatewatching 108 Symbiosis; 5 Blogs as Narratives; Goal-oriented narratives; Ongoing and episodic narration; Blogs as self-exploration; Fictions or hoaxes? Kaycee Nicole and lonelygirl15; 6 Blogging Brands; The human voice; Advertisements and sponsored posts on blogs; Micropatronage; Sponsored posts and pay-to-post; Exploitation and alienation?; Corporate blogs; Engaging bloggers; Corporate blogging gone wrong; 7 The Future of Blogging 169 Implicit participation and the perils of personalized media; References; Blogs Mentioned; Index.

Thoroughly revised and updated, this new edition of Blogging provides an accessible study of a now everyday phenomenon and places it in a historical, theoretical and contemporary context. The second edition takes into account the most recent research and developments and provides current analyses of new tools for microblogging and visual blogging. Jill Walker Rettberg discusses the ways blogs are integrated into today’s mainstream social media ecology, where comments and links from Twitter and Facebook may be more important than the network between blogs that was significant five years ago, and questions the shift towards increased commercialization and corporate control of blogs. The new edition also analyses how smart phones with cameras and social media have led a shift towards more visual emphasis in blogs, with photographs and graphics increasingly foregrounded.

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