Advertising 2.0: Social Media Marketing in a Web 2.0 World

Praeger

2008

202 p.

9780313352966

Contents: Advertising online : engaging consumers with Web 2.0 ; Socialcentricity and the emergence of social-media marketing ; Friendvertising : advertising and brand building with social networks ; Advertising in the imagination : social virtual networks and the «vlobalization» of brands ; From moments to minutes : advertising with social play ; Influence the influencers : building brands with social news media ; Citizen advertising : consumer-told brand folklore ; In my opinion : the social influence of consumer product reviews ; Social fiction : branding with alternate reality games ; Ads in play : immersing brands in and around social games ; Social media impact : balancing metrics and insight for advertising success

Английский